Select Video Production Category Talking Head / Shorts

Creative Brief Submission Form

Fill in your video details, cloud drive links, script & editing requirements.

Auto Sync

1 Project & Video Overview

Client Info

Client / Agency Name *

Project / Video Code

Video Title / Topic *

Submission Date

Target Delivery Date

Turnaround SLA

2 Cloud Footage & Media Vault

Auto-formats https://

Raw Footage Cloud Link (Drive / Dropbox) * Camera clips & audio

Brand Assets Link (Logo PNGs, Fonts, B-Roll, Color Palette)

3 Script & Content Breakdown

0 words ~0s

Hook (First 3-5 Seconds) * Retention Grabber

Full Script / Scene Directions / Voiceover Auto-placed on Sheet 2

Call to Action (CTA)

Script Doc / Notion Link

4 Reference Benchmark & Pacing

Reference Video Link 1

Reference Video Link 2

Expected Editing Vibe & Rhythm

5 Target Platforms & Aspect Ratio

Instagram Reels YouTube Shorts TikTok YouTube 16:9 Meta Paid Ads LinkedIn Video

Aspect Ratio

Target Duration

6 Must-Include On-Screen Graphics & Assets

Category-Specific

Music Vibe / Audio Bed

Speaker / Host / Brand Name

7 Strictly Avoid & Polish Guidelines

Things to Strictly AVOID

Voiceover Source

B-Roll Policy

Subtitle Style

8 Compliance & Sign-off Details

Compliance / Disclaimers / Promo Code

Brief Prepared By *

Special Delivery SLA Instructions

Live Document Preview

72%

CREATIVE BRIEF THE WHITE LABEL AGENCY

3 High-Retention Systems Every Founder Needs

Apex Media Agency • VID-001 • Standard 48h Turnaround

Document ID

WLA-VID-001

Due: TBD

1. Cloud Footage & Media Vault (Direct Editor Access) Auto-Normalized URLs

Raw Video Footage: https://drive.google.com/...

Brand Assets / B-Roll / Fonts: https://drive.google.com/...

2. Hook & Content Overview Word Count: 0 • Est: ~0s

Primary Retention Hook (First 3-5 Seconds):

"Stop hiring random freelance editors..."

Call To Action (CTA): Comment 'PARTNER' for details.

Script Document Link: Open Script Doc

📄 Complete scene breakdown & spoken dialogue formatted on Sheet 2 Sheet 2 of 2

3. Reference Videos & Editing Vibe

Reference Benchmark #1

https://...

Pacing and sound effects.

Reference Benchmark #2

https://...

Cinematic color grading.

Desired Vibe: High-Retention Viral Reel

4. Platforms & Format Specifications

Platforms	Instagram Reels, TikTok, YouTube Shorts
Aspect Ratio	9:16 (Vertical)
Duration Target	45 - 60 Seconds
Music & Audio	Modern Kinetic Chillhop

Must-Include Elements

Dynamic Subtitles
Speaker Lower-Third

Speaker / Handle: Alex Mercer

Strictly AVOID (Quality Controls)

- No cheap cartoon SFX. - Cut all filler pauses.

AI Voice, B-Roll & Subtitle Policy

Voice: Real Voice Only

B-Roll: Stock + Motion

Captions: Dynamic Kinetic

Compliance / Terms: 100% White-Label Confidentiality Notes: Deliver cut via Frame.io within 48h.

Brief Prepared By: Creative Lead

Assigned Post-Team: The White Label Agency

Production Status: READY FOR EDITING

The White Label Agency (th_whtlbl) • Confidential Creative Brief • Sheet 1 of 2

ANNEXURE B COMPLETE PRODUCTION SCRIPT & SCENE BREAKDOWN